Written by Andrew Towers (Co-Founder of GORX Fitness)
Introduction
If you’re like most people, the word “microgym” probably doesn’t mean much to you. But if you’re a fitness enthusiast, it’s time to sit up and take notice. Microgyms are the new wave of home gyms, and they’re quickly becoming a thing. But what exactly are they?
What is a microgym?
A microgym is a home gym designed specifically for business purposes. If you’re looking to get into the fitness industry, microgyms are ideal. There are plenty of reasons to consider opening one. Here are just a few:
- Microgyms are relatively low-risk, low-cost, and profitable businesses
- They allow you to deduct home expenses like utilities, internet, phone costs, insurance, security systems, etc.
- They are relatively easy to operate and can be run by one person.
Starting a microgym is a great way to make a social impact, save on taxes, and generate income from home. But there are some things to keep in mind if you’re going to be successful. Here are a few:
Don’t skimp on equipment
You’ll want your home gym to be up to snuff. That means investing in quality equipment and ensuring that your space is comfortable and inviting, but it doesn’t need to be the Ritz-Carlton. It should be something you are proud to share. Find a balance between being too sterile and cluttered – you want your gym to be somewhere people will want to spend time.
Do your research
Understand the business side of things before you dive in. There’s a lot to learn, and it’s essential to make sure you’re prepared. Check with your local village administrator, call your home insurance provider, and purchase commercial insurance. It’s not sexy work, but it’s essential.
Find a niche
There are a lot of commercial gyms out there, so you’ll need to find a way to stand out from the crowd. Figure out what makes your microgym unique and use that to your advantage. Understand your target market and what they’re looking for in a gym. Ask yourself what you can offer that the big box gyms can’t. Do you have a unique piece of equipment? Do you have contactless entry and exits for those who don’t want to deal with people? Use your unique selling points to draw in customers.
Let GORX Fitness help you
The good news is we can help with all of that. GORX Fitness provides home gym owners with the expertise to prospect, launch, grow and maintain a profitable fitness business from the comfort of their home gym.
Starting a microgym is a unique opportunity to capitalize on the current fitness landscape and build a business that meets the needs of your community – which is great news for fitness enthusiasts tired of the crowds, the high prices, and the long commute to their nearest gym! Because microgyms like yours offer an affordable and convenient alternative to traditional commercial gyms.
If you’re interested in starting a home-based microgym, hit us up.
Get on the ground floor of something big and visit our website to learn more about what we do and how we can help you get started. Check out our step-by-step guide!
What are you waiting for?
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