Summary When asked if Rogue or the field, most say the company located in Columbus. Free gifts definitely don’t hurt when used as a marketing tactic. There is only a small percentage of respondents that see no need for a specialty barbell. The SSB > Trap Bar > Curl Bar > Swiss Bar in terms…
Summary Warming up continues to be an issue for home gym owners. Most home gyms have multiple people utilizing them. Athletes seem to have just a moderate impact on increasing the likelihood someone will buy the product. For the most part, respondents are wearing multiple types of shoes for specific workouts. Barbell collars are not…
Summary: Most do not have the luxury of unlimited space for their home gym Ceiling height is a very important factor for many building out their home gym 2/3rds of the home gyms are in the garage 39% say that equipment being “commercial rated” is important to them. The ability to add accessories to a…
How likely are you to purchase an item you think you want with a 3.7, 4.2, or 4.7 rating? As you’d expect, the higher the rating, the better the chance interest would still be there. Even with a 3.7 rating, there was a 57% chance (likely + very likely) that you’d still purchase an item…
Last week’s Sunday Survey asked a few questions about reviews needed for home gym purchases. A few weeks ago, the Sunday survey discovered that 85% spend a lot of time reading consumer reviews before a big purchase and 77% read “expert reviews.” Here is a quick summary of last week’s survey with the actual results…