Introduction
This was the 9th time we’ve done this survey, asking whether you’ve heard of 30 different companies. The list varies each time slightly. Some companies have been on this list all nine times, while others may be there first.
Below this chart is a breakdown one step further with percent changes from March and since June 2019 (1st time this survey was done).
(1:21) Above 90%
As expected, Rogue, Titan, and REP are at the top of the list. Eleiko and Peloton were added to this survey for the first time, and both had extremely high recognition.
Below is the complete list of all those at least 90% of survey respondents have heard of.
| Company | % Yes | Change from March | Change from June 2019 |
| Rogue Fitness | 99% | 0% | 1% |
| Titan Fitness | 98% | 0% | 6% |
| Peloton | 97% | ||
| Rep Fitness | 96% | 0% | 30% |
| Eleiko | 94% | ||
| AbMat | 92% | 2% | |
| Sorinex | 91% | 6% | 34% |
| Kabuki Strength | 91% | 8% | 47% |
| Fray Fitness | 91% | 7% | 185% |
(2:36) Above 75%
Bells of Steel came in at just below 90%, but you can see an overall improvement of 96% over three years ago.
Also, notice Force USA’s 377% improvement. Force was at 16% the first time this survey happened.
All companies that scored between 75% and 90% are below.
| Company | % Yes | Change from March | Change from June 2019 |
| Bells of Steel | 88% | 7% | 96% |
| American Barbell | 88% | 4% | 16% |
| PRX Performance | 88% | 10% | 29% |
| Fringe Sport | 87% | 6% | 34% |
| Get RXd | 81% | 8% | 35% |
| Force USA | 76% | 15% | 377% |
| Elite FTS | 76% | 6% |
(3:26) Between 40% and 70%
The Strength Co was the third largest riser from the last survey (+30%), up to 68%.
We also added several companies that may not outfit an entire gym this time around, and they fell in this range – Kleva Built (44%) and Surplus Strength (43%).
| Company | Company | % Yes | Change from March | Change from June 2019 |
| The Strength Co | The Strength Co | 68% | 30% | |
| Body-Solid | Body-Solid | 64% | 20% | 18% |
| Powertec | Powertec | 50% | 15% | |
| Bridge Built | Bridge Built | 48% | 12% | |
| Synergee Fitness | Synergee Fitness | 46% | 82% | |
| Kleva Built | Kleva Built | 44% | ||
| Surplus Strength | Surplus Strength | 43% | ||
| Gorila Fitness | Gorila Fitness | 41% |
(4:27) Under 40%
Finally, below is the group under 40%. This one is highlighted with Freedom Fitness going from 8% in March to 22% in September (+174%).
| Company | Company | % Yes | Change from March | Change from June 2019 |
| Crandall Fitness | Crandall Fitness | 40% | 24% | |
| Straydog Strength | Straydog Strength | 36% | ||
| I Sell Fitness | I Sell Fitness | 35% | 172% | |
| Gymway USA | Gymway USA | 34% | 35% | |
| Bolt Fitness | Bolt Fitness | 25% | ||
| Freedom Fitness Equipment | Freedom Fitness Equipment | 22% | 174% |
I Sell Fitness is the only company on this list that was asked about the first time around that is under 40%, but they are up a total of 172% since June 2019.
More
For additional insights, and with @NoFate247 as our guest analyst, you can watch this on Garage Gym Radio, Spotify, Apple, or wherever you listen to podcasts.
Comments