How do you feel about tech entering the home gym space? About 48% are basically neutral & about 2x more people voted “fan” or “big fan” compared to “keep me away.” In the chart below, you’ll see that interest is up a fair amount from 2023. This question was also asked in 2022, and we…
55% say yes. They are less likely to buy from companies that knock off other companies by reproducing products that they designed. While you may think that is a low percentage, it is 14% points higher than last year, when only 41% said they are less likely to buy products from companies that copy other…
Over half are buying an entire home gym from REP with cost in mind (when comparing to Rogue, Titan, and Bells of Steel). Now, we know that most people are not likely to buy an entire home gym from a single company. However, this question was asked anyways for the third straight year: “With cost…
Introduction Below is a look at the results for the most recent power rack/squat rack data. Most of the questions below are a repeat from at least the prior year, so you can get a good sense of how the data has changed since last year. ****Subscribe to the Blog**** Where are you most likely…
Introduction and Latest Results Since February 2021 (just after the pandemic rise), we’ve asked, “In 5 Years, who will be the most popular equipment supplier for home gym strength?” on a pretty regular basis. The four options this time around were REP, Rogue, Bells of Steel/Titan, and “Other.” The four companies mentioned seem to be…