Last week’s Sunday Survey was a simple list of true or false questions. Here is a summary of the results:
- Reviews are extremely important. 85% say that they spend a lot of time reading consumer reviews before a big purchase, and 77% read “expert reviews” beforehand.
- Instagram is popular. 84% say it is their favorite social media platform.
- Many of the respondents want gym equipment this time of year. 63% are anxiously waiting for Black Friday/Cyber Monday deals. In addition, 76% say they hope to get gym equipment as a present during the holidays and it’s #1 on the wishlist for 57% of respondents during this time of year!
- More people read fitness articles as opposed to fitness podcasts: 71% vs. 49%
- 45% would consider themselves equipment snobs and 8% say that they will only buy from Rogue. In general, most are willing to look around before making a purchase.
- 36% consider the amount of effort it’ll take to put that complicated piece of equipment together.
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