What do you value most in a company when purchasing gym equipment?
- Customer service reputation was the winner here with 43% of the votes.
- Engagement with sport or home gym community each received a bit more than 1/5 votes.
- When comparing to 2024 results, engagement with sport or home gym community saw the largest rise.
Do you like seeing CEOs/Founders in a company’s marketing?
- About 3.4x votes yes vs. no. About 41% are neutral, though.
- These are very similar to the results we saw last year.
Are you more likely to buy from a person you’ve met in person?
- 31% voted “no” last year.
- In addition 38% voted “yes” last year vs. 43% this year.
Do you think you’ll buy anything for your home gym before the end of the year?
- 77% believe they will buy something before the end of this year.
Level of interest in ATX coming to the US market?
- Responses to this were spread out pretty well, but only 19% voted “low.” 29% do not know who ATX is.
What “workout style” is most appealing?
- Keep in mind that only 4 “workout styles” were asked about, but hybrid was the easy winner when compared to bodybuilding, strongman, and powerlifting.
- When comparing to last year, hybrid votes are down slightly, and bodybuilding is up.
What social media platform influences most of your home gym purchasing decisions?
- Instagram and YouTube are very dominant with Instagram eeking out a win. Please keep in mind Instagram was the platform this question was asked on so that definitely plays a role.
- YouTube made up quite a bit of ground on IG from last year.
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