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Description & Outline
In this episode of the Garage Gym Experiment podcast, Jake Jaworski interviews Adam Hensley, founder of Garage Gym Lab and Beyond Gym Design. They discuss Adam’s journey from starting a home gym in 2016 to launching Garage Gym Lab in 2017, the impact of COVID on the fitness industry, and the evolution of home gym culture. Adam shares insights on the growth of his business, the shift towards home gym design, and the importance of content creation in the fitness space. They also explore the future of home gym equipment and the lessons learned throughout Adam’s entrepreneurial journey.
- 00:00 The Genesis of Garage Gym Lab
- 02:49 Navigating Growth and Challenges
- 05:55 The Evolution of Social Media Engagement
- 08:53 Transitioning to Home Gym Design
- 11:47 The Luxury Home Gym Market
- 14:48 Building Beyond Gym Design
- 18:02 The Role of Partnerships in Business
- 20:57 Future Aspirations and Market Positioning
- 33:03 The Art of Collaboration: Balancing Styles
- 34:14 Building Partnerships: The Key to Success
- 35:40 Content Creation: The Future of Beyond Gem Design
- 37:33 Evolving Home Gym Trends: Keeping Up with the Market
- 39:04 The Rise of Home Gym Equipment: A Market Overview
- 41:09 Innovative Brands: Who’s Leading the Charge?
- 44:02 The Future of Home Gyms: Trends and Predictions
- 46:57 Navigating Business Opportunities in the Fitness Industry
- 50:10 Lessons Learned: Mistakes and Growth
- 52:08 The Journey Ahead: Future Aspirations and Goals
Takeaways
- Adam started his home gym journey in 2016 due to the need for a more sustainable fitness routine.
- Garage Gym Lab was launched in 2017, filling a gap in the home gym resources available online.
- COVID-19 significantly impacted the fitness industry, leading to a surge in home gym setups.
- The home gym community has grown tremendously over the past eight years, with more players entering the space.
- Adam’s focus has shifted from content creation to home gym design and build services.
- There is a growing demand for luxury home gym equipment and design.
- Content creation remains a vital aspect of engaging with the fitness community.
- The landscape for affiliate marketing has changed, making it more challenging for independent publishers.
- Adam emphasizes the importance of being front-facing and building a personal brand in the fitness industry.
- The evolution of home gym equipment has led to more aesthetically pleasing and functional designs.