Links to Check Out
- Listen on Spotify, Apple, YouTube, or wherever you listen to podcasts.
- Use code GGE to save at Gym Bro/Mayhem Strength
- Meet James at HomeGymCon 2025.
Episode Description
James Rodriguez, founder of Gym Bros and Mayhem Strength, shares his journey of building a gym equipment company. Starting with a home gym package, he began refurbishing old equipment, discovering the convenience and freedom of a home gym. This led him to start flipping gym equipment, eventually launching Mayhem Strength. As his business grew, James invested more time and resources, learning 3D design and manufacturing to create innovative equipment.
Today, Mayhem Strength aims to disrupt the industry while fostering a strong community. Looking ahead, James envisions Gym Bros Fitness as a leading commercial gym equipment review company, offering valuable insights and comparisons for consumers. Meanwhile, Mayhem Strength strives to become a top gym equipment brand, known for innovation, high-quality manufacturing, and excellent customer service. Customization and attention to detail are central to their product philosophy. Driven by a passion for helping people improve their health and fitness, James emphasizes the impact of well-crafted equipment in achieving fitness goals.
Episode Outline
- (0:00) Introduction and Background
- (1:55) Starting as a Home Gym Owner
- (9:11) Flipping Equipment and Launching Mayhem Strength
- (18:54) Building the Mayhem Strength Brand
- (28:21) Evolution of Gym Bros and Mayhem Strength
- (42:46) James’ Journey and the Importance of Education
- (43:26) The Growth of Mayhem Strength and Gym Bro Fitness
- (47:20) Challenges and Successes in the Fitness Industry
- (49:46) The Importance of Design and Innovation
- (50:32) Future Plans for Mayhem Strength and Gym Bro Fitness
- (1:08:02) James’ Experience at HomeGymCon
- (1:12:31) Building the Best Gym Equipment Company: Mayhem Strength’s Vision
- (1:13:23) Becoming the Go-To Resource: Gym Bro Fitness’ Mission
- (1:16:14) Transparency, Honesty, and Value: Core Principles for Success
- (1:17:24) Customization, Education, and High-Quality Manufacturing: Keys to Success in the Fitness Industry
- (1:19:23) Long-Term Growth and Impact: Mayhem Strength and Gym Bro Fitness’ Commitment
Takeaways
- James Rodriguez started his gym equipment business by buying a home gym package and refurbishing old equipment. He then started flipping equipment and eventually launched his own brand, Mayhem Strength.
- Initially, he was part-time in the business while still in the military, but after leaving the military, he dedicated more time to the business.
- Mayhem Strength aims to be a disruptor in the gym equipment industry by offering innovative and unique products. Mayhem Strength aims to be one of the best gym equipment companies in the world through innovative design, high-quality manufacturing, and excellent customer service.
- Gym Bro Fitness plans to be a comprehensive resource for commercial gym equipment, providing education and comparisons of different brands and products.
- Transparency, honesty, and providing value to customers are key principles for both companies.
- James Rodriguez emphasizes the importance of customization options, education, and high-quality manufacturing in the fitness industry.
- Mayhem Strength and Gym Bro Fitness are committed to long-term growth and making a positive impact in the fitness industry.