Episode Description
In this episode, Jake interviews John Sully and Shane Hellman, the creators of the Padded Wall, a unique fitness product designed to enhance medicine ball workouts while minimizing noise and protecting equipment. They discuss the inspiration behind the product, its features, the challenges faced during manufacturing, and their target audience. The conversation highlights the importance of innovation in the fitness industry and the journey of bringing a new product to market.
Listen to the Padded Wall Story on Spotify, Apple, YouTube, or wherever you listen to podcasts.
Outline
- (0:00) Introduction to the Padded Wall
- (3:55) Manufacturing Journey and Challenges
- (13:28) Target Audience and Market Strategy
- (19:13) Future Aspirations and Closing Remarks
Takeaways
- The Padded Wall was developed out of necessity as Shane was training his clients.
- Designed for durability and to handle heavy use.
- Extends the lifespan of medicine balls.
- Sound dampening is a priority for home gym users and a key feature of the product.
- Manufacturing proved more complex than expected.
- Feedback from HomeGymCon played a key role in refining the product.
- Marketing efforts are focused on golfers, other athletes, and could evolve from there to the more general population.
- Quality manufacturing is a top priority.
- Available for pre-order with a shipping promotion