Intro & 2023 Results
For the fourth time within the Sunday Surveys, we asked, “What do you own in your home gym?”
Twenty-nine products are on this list & below is a list from top to bottom, with a barbell on the top & leg press machine on the bottom.
Please remember that most people answering this question have built out pretty full gyms, with only 13% saying they spent under $2,500 about a month ago.
| Rank | Item | % Own |
| 1 | Barbell | 97.59% |
| 2 | Dumbbells | 94.71% |
| 3 | Squat Rack/Power Rack | 93.81% |
| 4 | Resistance Bands | 93.67% |
| 5 | Adjustable Bench | 83.61% |
| 6 | Horse Stall Mat | 76.72% |
| 7 | Bumper Plates | 75.83% |
| 8 | Iron Plates | 74.41% |
| 9 | Jump Rope | 74.39% |
| 10 | Specialty Barbell | 72.93% |
| 11 | Kettlebell | 66.53% |
| 12 | Landmine | 64.69% |
| 13 | Flat Bench | 63.82% |
| 14 | Adjustable Dumbbells | 56.26% |
| 15 | Plyo Box | 50.87% |
| 16 | Medball | 44.07% |
| 17 | Slam Ball | 43.97% |
| 18 | Gymnastic Rings | 40.52% |
| 19 | Stationary Bike | 38.64% |
| 20 | Steel Storage Rack | 37.66% |
| 21 | Air Bike | 37.54% |
| 22 | AbMat | 37.36% |
| 23 | Treadmill | 37.04% |
| 24 | Rower | 35.16% |
| 25 | Functional Trainer | 25.00% |
| 26 | Belt Squat | 19.67% |
| 27 | GHD | 18.71% |
| 28 | Reverse Hyper | 17.41% |
| 29 | Leg Press Machine | 10.56% |
Largest Changes since February 2022
It has been about a year and a half since this survey was done.
The largest risers in terms of % change were specialty items with low % owned like the Functional Trainer (unclear how much of that is a rack attachment), Leg Press Machine, and, Reverse Hyper.
Specialty Barbells and Landmines also saw some decent rises.
Medballs, Belt Squats, Kettlebells, Jump Ropes, and bumper plates are all down.
| Item | February 2022 | October 2023 | % Changes |
| Functional Trainer | 13.55% | 25.00% | 85% |
| Leg Press Machine | 6.51% | 10.56% | 62% |
| Reverse Hyper | 12.19% | 17.41% | 43% |
| Specialty Barbell | 52.15% | 72.93% | 40% |
| Landmine | 48.29% | 64.69% | 34% |
| GHD | 14.28% | 18.71% | 31% |
| Steel Storage Rack | 30.09% | 37.66% | 25% |
| Treadmill | 30.60% | 37.04% | 21% |
| Adjustable Dumbbells | 46.78% | 56.26% | 20% |
| Horse Stall Mat | 65.60% | 76.72% | 17% |
| Adjustable Bench | 72.00% | 83.61% | 16% |
| Iron Plates | 65.04% | 74.41% | 14% |
| Flat Bench | 56.41% | 63.82% | 13% |
| Air Bike | 33.27% | 37.54% | 13% |
| Slam Ball | 39.03% | 43.97% | 13% |
| Dumbbells | 86.33% | 94.71% | 10% |
| Gymnastic Rings | 36.94% | 40.52% | 10% |
| Squat Rack/Power Rack | 86.89% | 93.81% | 8% |
| Plyo Box | 48.04% | 50.87% | 6% |
| Stationary Bike | 36.61% | 38.64% | 6% |
| Rower | 33.60% | 35.16% | 5% |
| AbMat | 35.97% | 37.36% | 4% |
| Barbell | 94.34% | 97.59% | 3% |
| Resistance Bands | 92.57% | 93.67% | 1% |
| Bumper Plates | 75.92% | 75.83% | 0% |
| Jump Rope | 78.90% | 74.39% | -6% |
| Kettlebell | 71.17% | 66.53% | -7% |
| Belt Squat | 23.57% | 19.67% | -17% |
| Medball | 53.07% | 44.07% | -17% |
Changes Over Time (since March 2021)
In general, most have steadily grown over time. While it’s tough to read specifics, the chart generally shows you that.
The six largest risers since 2021 include:
- Specialty Barbells (+38%)
- Landmine (+30)
- Horse Stall Mats (+21%)
- Adjustable Bench (+18%)
- Squat Rack/Power Rack (+17%)
- Adjustable Dumbbells (+16%)
Out of the 29 products, the only one down is the jump rope…
If you have any thoughts, please add them to the comments below!
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