Pete Keller started Fringe Sport out of his garage back in 2010. He ultimately quit his “cushy 6-figure job” and went all in on the company soon after. Throughout this chat, Peter discusses the companies evolution, why he thought a Garage Gym Revolution was coming even before the pandemic, mistakes made, the pandemic, and he even destroys a 10 lb bumper plate.
Towards the end, he mentions the best way to keep the garage gym revolution is to simply not be a jerk and treat others that want to start working out with compassion.
You can listen to this episode on Garage Gym Radio, Spotify, Apple, or wherever you listen to podcasts.
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Episode Outline
- (0:00) Who is Peter Keller?
- (2:45) Fringe Sport’s Differentiator
- (8:43) Strength for Smarties
- (12:55) Starting Fringe Sport
- (17:12) First Product Sold
- (20:04) Making It
- (24:32) Garage Gym Revolution
- (36:22) Fringe’s Evolution
- (41:26) The Pandemic
- (44:42) Crazy Email Story
- (56:31) Favorite Product is the 10 Pound Bumpers
- (57:25) Bumper Plate Destruction
- (1:05:02) Mistakes
- (1:13:01) Continuing the Garage Gym Revolution