These survey results were mainly designed and also sponsored by GORX Fitness.
GORX Fitness helps people like you launch and grow your home gym business. Join the GORX Fitness community and start your Microgym journey today! Click this form to connect.
56% are not interested in running a business out of their home gym, but 37% are at least “somewhat interested.”
“I don’t want the liability” is the biggest objection most have to run a home gym business, with 47% of the votes. Another 29% wouldn’t know where to start.
Over 71% are unfamiliar with the “microgym” concept.
At this point in the survey, 36% say they are no longer interested in running a microgym. The most significant pain point to overcome would be lack of time, where about 33% voted. Not knowing how to run a business was also something 21% thought was the #1 challenge.
Policies/Insurance was easily the number one item that most would need help with if they were to start a microgym.
One on One coaching and Open Gym would be the primary services offered by this group if they did indeed start a microgym.
The garage is where most would run a home gym business. This aligns well with where most of the survey respondents’ gyms are.
Only a tiny percentage see tourists or people passing through as ideal clients or guests. Friends and “friends of friends” were the top choice, with 54% of the votes, but people in the community/neighborhood were not too far behind.
New Subjects. Interest in custom work is not something most people want to do for their home gyms. Interest is even down from this question about a year and a half ago.
59% believe they’ll buy gym equipment during the Black Friday season. That’s up from 55% the week before.
17% say they’ve made a Black Friday sale purchase already. We’ll continue to track this as the month goes along.
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These results can be watched or listened to on Garage Gym Radio, Spotify, Apple, or wherever you listen to podcasts.