Introduction
With Nice Like Mike subbing for Adam as Co-Host and Darko as the guest analyst, we discuss athlete/influencer/reviewer influence, amount of using a program, tech entering the space, and more.
The episode can be found on Spotify, Apple, Garage Gym Radio, or wherever you get your podcasts.
(1:07) Buying from Favorite Athlete vs. Influencer vs. Reviewer
When comparing these three options, the most influential option was easily the “favorite reviewer” over the influencer and athlete. Even this, though, only about 7% said they are “very likely” to purchase a product because their favorite promotes it somehow.
(4:55) Programming questions
Over 7 out of 10 typically follow a workout program, just over 4 out of 10 pay for programming, and just under 1 out of 10 have a 1:1 coach.
These numbers are pretty similar to what we saw earlier in the year.
(9:13) Tech entering the home gym space
As more and more technology is starting to emerge, the interest in those answering these survey questions is decreasing.
For example, in January, about 14% expressed being “big fans” of tech entering the home gym space, while it was below 10% this time.
While the overall interest is only slightly down, it’s notable that it is not going up as one might have predicted a year ago.
| How do you feel about tech entering the home gym space? | January 2022 | August 2022 | % Change |
| Big fan | 14.10% | 9.70% | -31% |
| Fan | 23.10% | 25.60% | 11% |
| Neutral | 48.70% | 51.60% | 6% |
| Keep me away | 14.10% | 13.10% | -7% |
(17:12) History of Gym Equipment Interest
About 2 out of 3 expressed either low or neutral interest in learning more about the history of gym equipment.
The results were nearly the same when asked about vintage weights.
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