DIY Deep Dive #2

Introduction

We’re diving deep into the DIY world with @Kaizen DIY Gym, @Design. Build. Lift. – DIY Fitness Club, and Nice Like Mike.

In part 1 we tackle survey data. This is a repeat survey that was accomplished at the beginning of the year.

(1:39) Level of Interest in DIY Home Gym Projects

Only about 1/3 voted low or neutral interest and medium/large votes are up about 13% since January (below).

In general, there seems to be a moderate level of interest from survey responders as a whole

(5:00) # of DIY Projects

About 70% have completed at least one DIY project for their home gym.

In addition, if you have completed a DIY project, it’s likely you’ve accomplished 2 or 3.

Only about 14% have completed 4 or more. This number was 20% in January.

About 1/4 vote high probability they’ll do a DIY project for their home gym this year. That’s down a smidge from 27% in January.

Low probability is up 14% as well.

(11:22) vs. Home Gym Hacks

In a head-to-head battle, 79% chose gym hacks vs. DIY projects, which is a 17% increase from January.

(13:09) Build or Buy?

The last questions from the survey simply asked if you’d rather “buy” or “build” this product. The deadlift platform was EASILY the largest vote-getter for % build, while jammer arms and power rack were the least likely to be “diy’d.” These results did not change much from the January survey.

Rankitem% Build% Buy
1deadlift platform70.49%29.51%
2plyo box44.48%55.52%
3plate storage36.79%63.21%
4barbell storage33.62%66.38%
5mass storage unit28.49%71.51%
6preacher pad14.97%85.03%
7jammer arms8.96%91.04%
8power rack5.78%94.22%

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