Importance of Made in your Country, Spring Collars, and More – Survey Results

(0:00) Introduction

These survey results showed us:

  • Many still want to upgrade their rack.
  • The importance of “Made in your country” is not priority #1 on most people’s list when buying gym equipment.

An outline with additional charts can be found below.

Additional analysis can be found on Spotify, Apple, YouTube (click below), or wherever you get podcasts. Our guest analyst was Jay from @myfreegym. Part 2 where we interview him will be published soon.

(0:58) Spring Collars

About 6% do not know what spring collars are, but about 1-third more voted “no” vs. “yes.”

(3:13) Garage Gym Competition Follow Up

Good news for the GGC. Since the beginning of the year, awareness is up about 68% while competitors from those answering these surveys are up 67%.

Heard of?Competed in?
1/16/202228%6%
1/30/202236%
6/5/202247%10%
% Change68%67%

(5:42) What do you want to upgrade the most?

When asking about the big four, the rack is the winner with nearly 36% of the votes.

Plates & Bench both received about a quarter of the votes.

A Barbell was greatly behind with about 15%.

(7:59) Where do you live?

America makes up about 4 out of 5.

The results are the same as April 2021, but Canada took away some of the European and “rest of the world” votes.

(8:33) Importance of made in your country & how much of your gym is

Only 5% say it’s “Almost Essential” and 45% “Not Important” when buying gym equipment.

Compared to 2021, “Not Important is up 22% since April of 2021, while “Almost Essential” is down -18%. The overall amount of “Neutral” voters is down as well.

April 2021November 2021June 2022April 2021 to June Change
Almost Essential6%7%5%-18%
Important28%36%30%9%
Not Important37%38%45%22%
Neutral29%20%19%-33%

How much of your gym was made in your country? The responses were relatively spread out, with the most popular answer being 25-50%. The least popular answer was 75-100%

Compared to November 2021, less have a higher proportion of made in their country gyms as well.

What proportion of your gym was made in your Country?November 2021June 2022% Change
0-25%22%28%24%
25-50%29%32%9%
50-75%29%26%-9%
75-100%19%14%-29%

(14:55) Miscellaneous

  • 21% have TikTok
  • About 78% of those answering this survey are answering on a regular basis

  • 16% have a “high interest” in using grip adapters like Fat Gripz, 29% “medium,” 49% “low,” and 6% “neutral.”
  • 6.3x lift with lbs compared to kgs. 9.8% lift with both.

More to Check Out

  • Follow Jay on Instagram (@myfreegym) and his TikTok (@myfreegym)! We greatly appreciate Jay taking the time go chat with us.

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