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Intro
We had The Kurtlocker as the guest analyst to discuss the interest level of the Ares vs. Plate loaded option, lots of “which one” battles, and where most people own their equipment from.. We started it off by talking about Rogue’s recent releases (0:40).
This can be listened to on Spotify, YouTube, Apple, and wherever you listen to podcasts.
(9:08) Ares vs. Plate Loaded?
- With cost in mind, there was quite a bit more interest in the plate-loaded option (this was asked before Ares was released).
- With that being said, only 29% expressed high interest in the plate-loaded option, while 18% voted that way for the Ares.
(10:47) Which One Battles
- The closest battle was between the Echo Bike and Concept 2 Rower. Other close ones included power bar vs. multi-purpose and 3 hex dumbbells vs. any adjustable.
- Dumbbells over kettlebells were the biggest blowout. REP beat out Titan and Stall Mats won against the deadlift platform by a decent margin as well.
Changes
- New winners include adjustable dumbbells over 3 pairs of hex dumbbells and Rogue Echo Bike over C2 Rower
- Those that grew the most included stall mats over deadlift platform, powerlifting over bodybuilding, and REP over Titan
- Rogue Rack over REP Rack and Power Bar over multi-purpose saw their leads decrease slightly.
| The Battle | 2022 | 2021 | % Change |
| Dumbbells over Kettlebells | 85.4% | 80.2% | 6% |
| REP over Titan | 81.6% | 75.0% | 9% |
| Stall Mats over Deadlift Platform | 78.1% | 70.7% | 10% |
| Power Rack over Half Rack | 74.2% | 74.0% | 0% |
| Garage Gym over Basement Gym | 71.4% | 79.2% | -10% |
| Powerlifting over Bodybuilding | 62.0% | 56.8% | 9% |
| Rogue Rack over REP Rack | 57.3% | 59.0% | -3% |
| Any 1 pair of adjustable dumbbells over 3 pairs of traditional hex | 55.9% | 49.6% | 13% |
| Power Bar over Multi-Purpose Bar | 53.5% | 54.4% | -2% |
| Rogue Echo Bike over Concept 2 Rower | 52.6% | 48.3% | 9% |
(18:35) Do You Own Anything From?
- Nearly 83% own something from Rogue, which is a large amount ahead of everyone else.
- 10/22 are below 10%.
- Those below 5% are “niche” companies.
Changes
- In terms of percent change, The Strength Co was the largest mover, up 101%.
- Others in the top 5 included Kabuki, Bells of Steel, Ghost Strong, and REP.
- When looking at simply the difference, Titan rose the highest (up 13.65%)
- Those down on this list include Onnit, PRx, Get Rxd, Force USA, Again Faster, and Kettlebell Kings
The Big 4 Dominated with 58% of all “Yes” Votes
