In June, the Sunday Survey simply asked: “Have you heard of “X” company?” This survey was repeated last week and below you’ll find the results with comparisons to what happened the last time.
A few notes:
- The same 23 companies were asked about again, but there were about 70% MORE votes, so it was not the same exact group voting again.
- It’s a tough (and probably unfair) comparison when you add a list with so many companies. There are established brands that have a nationwide reach, and others who are happy to just be a “regional” or “local” brand. In addition, some have equipment designed to help a certain type of training (i.e. powerlifting, CrossFit) so the reach may not be as large. This is just something to keep in mind.
- Just because someone has heard of a certain company does not mean that they will consider purchasing from them.
- The only way to respond to this survey was through the Instagram Survey in a 24-hour timeframe. Therefore, it is assumed that many of those answering the questions are the most engaged home gym owners.
Summary of Results:
- Rogue is on top again, with 98% saying that they have heard of the giant. Titan Fitness went down from the previous survey but is still in that 2nd spot.
- I Sell Fitness was the largest riser, going from 13% to 20%. That is a whopping 54% improvement
- 61% of the “scores” actually went down. Valor Fitness, Powertec, Body-Solid, Synergee Fitness, and X Training Equipment all dropped over 10%.
- Of those in the top third from the previous poll, Rep Fitness made the largest jump (+7%). Fringe Sport (+5%) and PRX Performance (+4%) also went up a sizeable amount.
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