About a year ago, Jeremy Raymer decided to turn his garage into a business. Over that year, it’s steadily grown and he’s greatly enjoyed it. He’ll explain what he does with Raymer Strength below, but some of “Coach J’s” includes:
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- Former assistant high school strength coach (4 years)
- B.S. in Exercise Science from Indiana University, Certified Personal Trainer, and USAW-1
- 4x USA Taekwondo National medalist and U-24 USA National Team member
Okay, let’s go.
In less than 100 words, summarize your business.
I offer strength and conditioning programs for individuals, partners, small groups, and teams — whether those are athletes, or members of the general population. In addition to onsite training, I also offer online programming through the Teambuildr app. Raymer Strength’s motto is “Stay Humble. Hustle Hard.” (#SHHH), and it’s something I believe in 100%. You don’t have success without hard work, and you can’t be truly successful without good character.
What’s the best part of training clients from your garage?
The people I train actually want to be here, with me, in the garage gym. I’m impacting their lives in a positive away, as well as their overall performance. The garage gym is more intimate, and I think I have a better connection with folks that train with me here. Running my own business also gives me a lot of freedom and flexibility. I can wear whatever I want, show my tattoos… and the commute isn’t half bad 😉
What’s the toughest part?
The toughest part about training club members in our garage is the lack of climate control. Controlling humidity is a lost cause in the summer, but I will be taking steps to help with heat by installing a ceiling mounted space heater.
What equipment do you use most often? Least often?
Barbells, bumper plates, and a landmine extension have infinite programming potential. I definitely use them the most. I don’t use my sled very often. We live on a busier street, and I can’t seem to catch a break when it hasn’t rained on the grass recently.
Where do you see your business in 5 years?
I’d love to be full-time with Raymer Strength in 5 years, instead of the side-gig that is is right now. Eventually, I’d like to look at getting more space – whether that’s a different house with a larger garage or my own facility.
In under 50 words, what words of advice would you give to someone looking to start a similar company in their own garage?
It’s not about space or sexy equipment, but how you use the space and equipment. Find your niche in the market and own it. Don’t be afraid to fail. Starting in your garage means you have everywhere to grow and a lot less risk.
Anything else you’d like to add?
No overhead is an awesome competitive advantage and answering only to myself is as empowering as it is occasionally intimidating. Running a business out of my garage has put things in perspective for me in regards to my family. What I need to do from a business perspective ties hand-in-hand with me and my wife’s long-term, personal goals.
Huge thank you to Jeremy for taking the time to do this! Learn more at the website and Instagram account below.
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